What Does It Really Mean for Wallpaper to Be Non-Toxic, All-Natural, and Eco-Friendly?
Hey there! It’s Alexis, co-founder of Sunday Social Club, and if you know me (or my partner, Jen), you know we’re obsessed with beautiful wallpaper. But when we started this journey, we quickly realized that a lot of traditional wallpaper was, well... kind of gross. We’re talking harsh chemicals, off-gassing, and synthetic materials that aren’t exactly doing the planet, or your lungs, any favors.
That’s why we built Sunday Social Club on the foundation of eco-friendly, all-natural wallpaper. And because we get a lot of questions about what that actually means, I’m here to break it down for you in the simplest way possible.
Non-Toxic Wallpaper: Breathe Easy, Babe
A lot of conventional wallpaper is made with things like vinyl coatings and synthetic dyes that release volatile organic compounds (VOCs). Ever walked into a freshly wallpapered room and caught a whiff of something chemically? Yeah, that’s VOCs doing their thing, and they can cause everything from headaches to long-term health issues. No thanks!
At Sunday Social Club, we make sure our wallpaper is 100% non-toxic, meaning it’s free from VOCs, formaldehyde, and other nasties. We use water-based, low-impact inks and dyes that don’t pollute your indoor air, so you can wallpaper your entire house and still breathe easy.
All-Natural Wallpaper: Because the Best Stuff Comes from Nature
When we say “all-natural,” we actually mean it. Our wallpapers are made from materials like grasscloth, paperweave, and linen—all sourced from renewable plant fibers instead of synthetic junk. Not only do these materials create that luxe, textured look we love, but they also align with our whole mission: honoring the beauty of nature.
Unlike vinyl wallpaper (which is basically just plastic), our wallpapers won’t release toxins or contribute to landfill waste. So when you choose all-natural, you’re choosing a healthier home and a happier planet. Win-win!
Eco-Friendly Wallpaper: Sustainability, But Make It Chic
Being eco-friendly isn’t just a buzzword for us, it’s the whole reason we started this brand. Here’s how we keep things green:
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Sustainable Sourcing: We use plant-based fibers that grow back quickly and are responsibly harvested.
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Non-Toxic Printing & Dyeing: Our inks and dyes are water-based and free from heavy metals or harsh solvents.
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Low-Waste Production: We print in small batches to minimize waste and make sure every roll is top-quality.
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Biodegradable Materials: Our wallpaper won’t sit in a landfill for centuries like vinyl, it’s designed to break down naturally over time.
Why We Offer a Vinyl Performance Option
Now, let’s talk about the small (but important) exception in our lineup. While we’re all about natural wallpaper, we also know that not every space is suited for delicate, natural materials. High-traffic areas like commercial spaces, kitchens, and bathrooms sometimes need something a little more durable. That’s why we offer a vinyl performance-grade option in a select few designs, so you can get the look you love with the durability you need.
Even though these wallpapers aren’t all-natural, we still hold them to our high standards, ensuring they’re low-VOC and made with the best possible materials. It’s all about giving you options while staying true to our mission of creating thoughtful, well-designed wallpaper.
Why This Matters
Let’s be real, when you’re picking out wallpaper, you’re probably thinking about the vibe first. (And trust me, we’re all about creating a vibe.) But knowing that your wallpaper isn’t harming your health or the environment? That’s just as important.
When Jen and I started Sunday Social Club, we wanted to create designs that weren’t just beautiful, but also responsibly made. We believe in making spaces feel like an escape, without the guilt of toxic chemicals or unsustainable materials. So when you shop with us, you’re choosing wallpaper that’s as kind to your home as it is to the planet.
Alright, that’s my TED Talk on eco-friendly wallpaper! If you have questions or just want to gush about wallpaper designs, you know where to find us. Now, go make your space gorgeous!
xx, Alexis